It's not that 4WP can beat the prices I don't think... It's that when you order something and are told when to expect it, it should be there, and not a run around on why or why not. If you don't like ordering thru 4WP, try James at Brutal Offroad. He can get all the same parts and more and his prices are very competitive and on some are even better. and they are there when he tells you they will be there.
I like 4WP in San Antonio, they have done a lot for the 4x4 community here in SA. they were also one of the major donors to last years Texas4x4.org anniversary run. Chris and his crew are cool guys.